The NHS came to MyOxygen Mobile to talk about the opportunity of creating an iPhone application to enhance their latest "Choose Well" campaign. The NHS Service finder iPhone application helps the public when making a decision on where to go when in need of urgent and emergency health care 24 hours a day, seven days a week. Included in the application is the ability to set reminders for important appointments, like your next dentist appointment. The application stores the reminder in a queue on a server and sends a push notification reminder at the time requested.

 

ICE "In Case of Emergency" has been included to allow the user the ability to store all their important medical records and important contact details of next of kin, if the owner finds themselves in an emergency and without assistance they can press the alarm button on the application and the next of kin will be sent an alert including the XY coordinates of the user.

 

Avoids swamping A&E with patients

Reduce waiting time for patients

Reduce missed appointments

ICE can inform emergency services of patients conditions, allergies

 

NHS - Bristol - Communications and Marketing Manager 

 

 

 

MyOxygen have developed a simple Web based application allowing GP centres the ability to input a patients next appointment. By including the patient's mobile number the patient will receive a text message with time, date and doctor's name as well as the ability for the user to call or text back if they can not make the appointment. The application also allows the translation of text via Googles Translation API.

 

Reduce missed appointments

A free value added service for patients 

Figures released on 24 August 2004 by Developing Patient Partnerships (DPP) and the Institute of Healthcare Management, reveal that almost 9 million GP appointments (the equivalent of  around £162 million) and just under 4 million practice nurse appointments are missed each year.

 

MyOxygen created a mobile optimised search application so users could search for courses provided by Learn Direct Scotland the application allowed users the ability to input their postcode or area and see on a map the courses available nearest to their location including course information. A shared short code was set up so a WAP link could be requested via SMS

 

The application was compatible with all mobiles including older models

A database of 1000s of courses all available within the search

 

Spar wholesaler, Tates Ltd, are launching their new “Tim Hortons”-branded coffee and pastries offering at their flagship Haymarket store supported by a Bluetooth marketing initiative provided by MyOxygen. During the launch week, a mobile Bluetooth transmitter carried by roaming “Mounties”, is sending out discounted vouchers to passers-by who can receive the vouchers on their mobile phones via Bluetooth. The voucher contains details of a coffee and donut, the offer and a barcode which will be scanned in store.

 

Innovative Brand Awareness

Increased foot fall in store

Low cost campaign

 

 

BBC content including videos, audio and games were broadcast from MyOxygen mobile hubs using Bluetooth, on a number of London Buses on certain routes in London. The Bluetooth transmitters provided by MyOxygen Mobile were stowed away securely on the the Metro line buses and passengers were prompted to switch bluetooth on to participate.

To develop a positive sense of community for the people who travel on, live and work along route Number 4, from Archway to Waterloo. 

To promote literacy and numeracy using BBC content and local history archive material

To provoke a user generated response documenting peoples own lives along the number 4 route

To help connect drivers with passengers and help drivers feel valued at work 

 

PASS PLUS Somerset Council - Mobile Incentive via SMS and Bluetooth

MyOxygen provided Somerset Council a solution to broadcast a £60 off incentive for young drivers participating in PASS PLUS scheme.A mobile optimised video was broadcast using Bluetooth Transmitters and a shared shortcode was set up to allow the download of a WAP link to a video showing how young drivers could get £60 off the scheme.

 

Ideal target audience for mobile

Increased awareness of the scheme

Generated viral effect

 

MyOxygen worked with BBC switch to help broadcast media rich content to visitors of the BIG WEEKEND event. MyOxygen developed a java based event guide that was downloadable at varies Bluetooth spots within the Big Weekend. The Mobile guide included maps video and offers as well as video clips

 

Engaging the brand with the audience in an innovative way

Generated viral effect 

Increased footfall to BBC Switch Pavilion 

 

NME RADIO - SMS CAMPAIGNS

MyOxygen Mobile provided an SMS application that would allow listeners to the NME Radio the ability to send in a request via SMS and get notification of playlists and when your track would be played.

 

Engaging the brand with the audience in an innovative way

Generated viral effect 

increased footfall to BBC Switch Pavilion