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Hearst Magazines taps mobile as subscription channeL

Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe. Subscription inserts within the publication feature an SMS call-to-action, sometimes advertising a free gift for consumers that do opt-in via text. Hearst’s use of text to engage consumers brings up the question: is this the most efficient way to get subscriptions?

[FULL ARTICLE HERE]

Crocs steps into mobile to drive footwear sales -

Mobile Commerce Daily

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.

[FULL ARTICLE HERE]

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